About MeasuredUp

Welcome to MeasuredUp

In this profit-focused, tech-driven world, customer service seems nothing more than an afterthought for many businesses-large and small. Consumers, fed up with having their complaints dismissed or, even worse, ignored entirely, are demanding a platform where they can take action and make an impact. Such an outlet is the idea behind Measuredup.com: a new social networking Web site created to serve the consumer. You become the local expert and the consumer voice of revenge or promotion making the world more polite and satisfying through the power you wield.

The idea behind measuredup.com is to amplify the voice of the individual consumer and give them power, said Marc Karasu, creator of measuredup.com. It's not just about being heard, it's also about being in control.

And research indicates new technology is making it more difficult for the consumer to be heard-and heeded. An August 2006 study from Accenture showed nearly half of respondents had discontinued business with a company solely based upon their customer service experience.

More than just a place to log complaints or praises about experiences with the large companies that have become part of everyone's day-to-day lives, Measuredup.com also gives consumers voice that will resonate on a local level with small mom and pop shops that can sometimes pay little attention to customer service or allow rude behavior by their employees.

How it works:

Everything from the neighborhood dry cleaner to a wireless provider to a taxi driver can be measured.

The site, as designed by Night Agency, is as compelling and straightforward as the reviews and ratings it includes. Colorful icons indicate the rating for customer service - a green smile face indicates complete satisfaction and a red frown face -highlights complete frustration. Reviews are posted in the original context the consumer writes them. We encourage users of measuredup.com to inform the business or service provider it has been measured up so feedback gets to the source.

By providing a forum for documenting real experiences, the - website becomes a- powerful form of social networking, - with the aim of achieving results rather than just idle talk or matchmaking.

With enough people power, Karasu hopes businesses could be influenced to either continue positive customer service or change courses to meet customer needs. For instance, a review of a local dry cleaner receives poor remarks from a married couple living in an apartment down the street. Others read this review and agree, posting their complaints on the site. Eventually the owner of the cleaner is directed to the site, sees the customer response and makes a change. The power of the people's voice registers loud and clear.

Categories on the site are varied and can be updated to reflect changing consumer needs. All the major categories of city living and where customer service and rudeness can be particularly pronounced are featured.

Up until now, the idea of the empowered consumer has been more myth than reality, said Karasu. Sure consumers are more informed about products and may have some influence in product development and marketing but that's about it. With Measuredup.com, businesses will finally know what it means to face consumer power and, hopefully, will act accordingly. Giving truth back to the saying the customer is always right.

The MeasuredUp Team.
http://www.measuredup.com