Burger King Review

Wrap - Wrap

jwrap's Picture Reviewed by jwrap
My Recommendation 		0  

I choose the Burger King wrap because there is usually no line there. The wrap is difficult with one hand while driving because it is wrapped loosely in the tortia. A tight wrap would make it much easier to eat while driving. The packaging should clearly indicate the open top of the tortia inside. Use a handkerchif style fold with the top folded over to clearly indicate "the top". To compete you need a specialty and I suggest that Burger King use "free" (as in no investment cost) packaging and product combinations to increase market share. Possibly use chicken that is NOT spicey and let the sause make it spicey. That way you could offer a regular chicken wrap - one that is not spicey. Mcdonalds does a good job, but the location by me is closed. Wendy's wrap is good too, but it takes too long to get thru the line. Burger King is "ok" overall due to quick service. I think that with a broader selection and closer detail to packaging you can expand market share for no additional investment. Unfortunately that will make the lines longer. I like the wrap because it is an alternative to a sandwich and is small. Also good job on the breackfast sandwiches. They are comperable to McD's in quality and taste. Finally the biscuite does not crumble when you unwrap it. Thanks for listening.


Company: respond to this review Company: Respond to this review
Post a reply for this review Consumer: Post a reply for this review
Write a review about !
Create a support ticket for !
More Burger King Reviews and Complaints More Burger King reviews, complaints, compliments and support tickets




Comments - Consumers and Companies Connect by Commenting

Comment on this review and share your stories, thoughts and advice

Post a comment for this review

*Pick a Username
I already have a username
Username must be 4 to 20 characters, only letters and numbers.

*Email
Privacy policy
We will send your password to this address.


*Comment


*Do the math: 9x4 =

This is to ensure you are a human user. Please do the math.

Share This Review

Bookmark/Share this review
Digg   Facebook   Reddit   StumbleUpon   del.icio.us   Google

More Burger King reviews

Similar reviews


[Top]
User:   Password:   Remember     Forgot?

Bookmark/Share this page

This page is under construction.
It will be up and running soon with new features to make you smile more.
Thanks,
The MeasuredUp Team