MeasuredUp Customer Service and Small Business Marketing Blog » Blog Archive » Web 2.0 is more than just a fancy term, it’s a way for you to connect with your consumers – right here on MeasuredUp.com

 Web 2.0 is more than just a fancy term, it’s a way for you to connect with your consumers – right here on MeasuredUp.com

A recent FinancialTimes.com article: Business starts to take Web 2.0 tools seriously, details how small companies and big corporations alike are turning to Web 2.0 (and social media and networking in particular) to modernize their marketing efforts; more fully leveraging the power of the internet in brand development and consumer recognition and relations.

‘Mash-ups and widgets may sound like the Wild West to more conservative companies but, to a large extent, it’s a question of extracting more value from the services they already provide, by mixing them with external services and presentation methods to create new markets, new revenues and new products,” says Andy Mullholland, chief technology officer at IT consultant CapGemini.’

Read the full article here.

To learn more about how MeasuredUp can help YOUR company leverage the power of the internet, build your brand, improve your consumer image, and communicate directly with your customers online; all in one place, for freevisit our Direct Connect Company Tools information and signup page.

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