A recent FinancialTimes.com article: Business starts to take Web 2.0 tools seriously, details how small companies and big corporations alike are turning to Web 2.0 (and social media and networking in particular) to modernize their marketing efforts; more fully leveraging the power of the internet in brand development and consumer recognition and relations.

‘Mash-ups and widgets may sound like the Wild West to more conservative companies but, to a large extent, it’s a question of extracting more value from the services they already provide, by mixing them with external services and presentation methods to create new markets, new revenues and new products,” says Andy Mullholland, chief technology officer at IT consultant CapGemini.’

Read the full article here.

To learn more about how MeasuredUp can help YOUR company leverage the power of the internet, build your brand, improve your consumer image, and communicate directly with your customers online; all in one place, for free – visit our Direct Connect Company Tools information and signup page.

This entry was posted on Friday, January 30th, 2009 at 15:47 and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.