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 The high price of fake consumer reviews

Via Search Engine Journal comes the story of a large company, Belkin, getting caught with it’s hand in the proverbial cookie jar for paying for positive consumer reviews on sites such as NewEgg, Amazon.com, and others.

Apparently the sincere (and mostly negative) reviews for one of their internet routers wasn’t what the Belkin company had been hoping for – so they went looking for reviewers to flood the market with positive reviews, for $.65 a pop.

The backlash against Belkin’s misuse and abuse of the internet as a shopping hub has already begun – Search Engine Journal notes that Google searches for the company reflect a deservedly negative tone which we can only assume will continue to plummet.

It will be interesting to see what actions the major online retailers will take against Belkin, if any.

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