By Robin Wauters
The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) in 2010. Of those, 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.
Read the article here: http://www.washingtonpost.com/wp-dyn/content/article/2010/01/21/AR2010012101040.html