New small businesses pop up every day trying to get footholds in larger markets. In order to attract desired patrons, they must market themselves in unique, fun and interesting ways to a wide variety of consumers. In today’s world, effective consumer marketing strategies always include using the Internet, with online surveys or reviews playing a large part.
If you are a small business, it is important that you leverage the Internet to better market your company, said Marc Karasu, founder of Measuredup.com, in an e-mail interview.
Karasu shared his thoughts on how small businesses can use Internet marketing to broaden their customer horizons.
1. Take charge of what is said about your business online. Unbenownst to you, there may be many unflattering things being said about your business that you need to refute or correct, Karasu warned.
2. Consumers use the Internet for shopping research. If your company does not come up near the top of searches on sites like Google or, worse, has bad reviews associated with it, then you could be losing out on new sales.
3. Build a great customer service brand to increase sales and engender customer loyalty. It’s more important than ever for small-business owners to join the conversation online and help to manage their companies’ reputations.
Establishing a good rapport with consumers is probably one of the biggest challenges that faces small-business owners as they try to break into larger markets. Providing quality products and services are only half the battle. The other half, as Karasu pointed out, is creating effective marketing campaigns, which include taking the time to create comprehensive consumer surveys that will allow small-business owners to know going in just what consumers require.
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