MeasuredUp Customer Service and Small Business Marketing Blog » MeasuredUp

Posts Tagged ‘MeasuredUp’

 New iPhone Photo App Changes The Way You Go Shopping

Friday, December 17th, 2010

The Next Step in Customer Engagement?
By CM Arnold

Contrary to popular belief, the customer is not always right, but an unhappy customer can do a lot of damage. Hence, the implementation of telephone and internet surveys by retailers like Macy’s, CVS and Walmart.

More and more, sales receipts include toll free numbers and website addresses accompanied by calls to action encouraging customers to give their opinions. How many people actually do that, even if they had negative experiences?

In many cases it is not convenient or possible to find a customer service person in the store, and in most cases, if and when you do find someone to speak with, he is either incapable of solving the problem or doesn’t want to help you, said Marc Karasu, founder of, who believes his company’s new “Hotline App” for the iPhone will solve that problem. The Hotline App allows you to “document” something at the store that is not right: long lines, incorrect prices, messy aisles, dangerous situations etc. Likewise the App can be used to “report” a complaint or say thanks for a job well done.

Customer satisfaction is a key element to any company’s success. The instant gratification aspect of’s new app, which would actually allow a customer with a complaint to receive a response from someone in management within minutes, might increase the number of people who give honest and constructive feedback. On the other hand, such a feature could lead to a massive influx of frivolous complaints that might otherwise have been posted on someone’s Twitter or Facebook page. Caveat venditor.

Read the article here

 iPhone Photo App Empowers Shoppers With A Mobile ‘Hotline’ this Holiday Season

Wednesday, December 8th, 2010 free iPhone App allows shoppers to instantly and directly report long lines, poor customer service or incorrect prices with photos while actively shopping

NEW YORK, Dec. 8, 2010 /PRNewswire/ — Just in time for the Holiday Shopping Season, the leading customer service resolution and online reputation social media website, is releasing its new, free photo shopping application named the “MeasuredUp Hotline” for the popular iPhone, available at MeasuredUp Hotline App and the iTunes Store or on your iPhone App Store. A picture is worth a thousand words and the new “Hotline” photo app allows consumers to instantly report shopping experiences and complaints like long lines, incorrect prices or messy stores directly to the businesses management with photos from the iPhone.

(Photo: )

The “Hotline” allows customers a new, immediate and effective way to report on the shopping experience so that business owners can respond to their customers and improve their customer service reputation, consumer loyalty and shopping experience.

“The Hotline App means consumers are ready for any shopping situation and can make sure they receive great Customer Service,” said founder Marc Karasu. “No one should go shopping without this app.”

How The Hotline App Works

“The Hotline app allows shoppers to report a problem, complaint or issue in seconds by including a short title, rating, photo and optional review from their iPhone which is connected to the website where it is seen by partner businesses. Thousands of National chain stores and small local businesses already use the MeasuredUp website Business Tools to track, fix and build their Customer Service and Online Reputation.

Whether it is alerting a Business owner to open more checkout lines, adjust an incorrect price on a product, clean up a messy aisle or any number of customer observations now a Business Owner can improve the store and shopping experience and keep their retail customers happy by replying directly to specific “Hotline” reports fast.

About is the leading Customer Service Resolution social media website site where consumers rate and review their customer service experiences. Thousands of Partner Businesses use MeasuredUp everyday to reply to customers, build customer service brand and manage online reputation. Hundreds of thousands of consumers use MeasuredUp to make their voice heard and get answers directly from Businesses.

Read the article at

 Marchex Builds On Small Business Marketing Leadership through Multi-year Relationship with Dow Jones Local Media Group to Sell Reputation Management Product; Adds Four New Content Sources

Thursday, June 10th, 2010

June 09, 2010 09:15 AM Eastern Daylight Time 

New partner to sell Marchex Reputation Management to local business customers; Marchex to receive unique content, increase local business listings data footprint to nearly half-a-billion items

SEATTLE–(BUSINESS WIRE)–Marchex, Inc. (NASDAQ: MCHX), a call advertising and small business marketing company, today announced that it has entered into a relationship with Dow Jones Local Media Group, a Dow Jones company focused on publishing information for local communities. The relationship involves two key elements:

“Companies must be able to ensure the information about them in the digital world is accurate. And they need a product that provides them with an intelligent, dynamic feedback loop so they can be up-to-date regarding customer feedback from reviews, blog mentions and across social media.”

(1) Marchex will provide Dow Jones Local Media Group with a private-labeled version of the Marchex Reputation Management product, which it will sell to its small business customers on a monthly subscription basis and/or bundled with other Dow Jones Local Media Group product offerings; and
(2) Marchex will continue to receive unique content and information from Dow Jones Local Media Group as well as from other new content partners, including CitySquares, Joy of Spa and Measured Up, for inclusion in Marchex Reputation Management, which will benefit users by broadening the local business listing meta-data footprint of the product to nearly half-a-billion items (e.g., user reviews, listings, mentions on blogs and social media).

“Reputation management is a critical tool to help small businesses be more efficient and competitive in business. We strive to offer our advertisers the most cutting-edge and effective solutions for their needs, and as the market leader, Marchex Reputation Management fits that bill,” said Patrick Mullen, product manager for interactive marketing services at Dow Jones Local Media Group. “Companies must be able to ensure the information about them in the digital world is accurate. And they need a product that provides them with an intelligent, dynamic feedback loop so they can be up-to-date regarding customer feedback from reviews, blog mentions and across social media.”

As user-generated reviews continue to become more prevalent with consumers, local businesses are seeking ways to leverage this opportunity to ensure their online reputations are both preserved and enhanced. Marchex’s Reputation Management product enables small businesses to easily understand, manage and improve their online reputation, allowing them to expand product offerings, build loyalty with customers and generate more revenue.

Reputation Management Market:

According to a new BIA/Kelsey local advertising forecast, the E-mail, Reputation and Presence Management (ERPM) category is expected to grow from $460 million in 2008 to $3.1 billion in 2013. Additionally, the number of SMBs using ERPM will increase from approximately 500,000 to nearly 4 million during the forecast period.

Marchex Reputation Management Product

Marchex Reputation Management is the first major extension of Marchex’s small business marketing products, expanding the Marchex footprint beyond full-service search engine marketing to include comprehensive sentiment analytics.

Marchex Reputation Management was built using proprietary local search technology. Covering more than 8,000 sources and containing nearly half-a-billion pieces of local business listings meta-data, the product monitors and reports on a specific business’ online footprint, including its user reviews and news, blog and social media mentions and activities, providing small businesses with an unparalleled information advantage and a 360-degree view of customer sentiment and industry trends. Key product features include:

  • Alerts: E-mail alerts allow business customers to be notified when online information about their company—or competition—is added or changed.
  • Broadcast: Business customers can share positive news and reviews with customers and employees through a variety of sources, including email, Digg, Facebook and Twitter.
  • Competitive Marketing Analysis: Business customers can compare themselves to other local businesses in a variety of ways while including different measures, applying graphs and easy-to-grasp visuals.
  • Reviews and Mentions: Information is provided on positive and negative sentiment from customer reviews, as well as intelligence on sentiment trends.
  • Search Keyword Identification: Top terms and phrases from consumer reviews are identified to differentiate the business.

“For a small business, time is at a huge premium. This reputation management product provides an easy, quick way to find out what people are saying about my company without having to click through to a dozen or more different sites,” said Craig Abplanalp, vice president of Seattle-based custom home theater and audio firm, Definitive Audio. “There’s one dashboard, so you don’t have to do a lot of work to find out the good, the bad and the ugly, and in turn to decide what to do about it from a business perspective.”

“Understanding the digital footprint and customer sentiment is a critical component of local advertising that businesses cannot afford to ignore,” said Brooks McMahon, senior vice president of small business marketing products at Marchex. “Our Reputation Management product gives businesses the opportunity to efficiently monitor these elements and the intelligence to help them prioritize customer-focused activities and marketing efforts to grow their business.”Marche

Bookmark/Share this page

This page is under construction.
It will be up and running soon with new features to make you smile more.
The MeasuredUp Team