By JOSEPH SZCZESNY
Of The Oakland Press
The delivery of exceptional customer service is at the heart of the effort to rebuild General Motors Corp.’s reputation and image.
“GM, of course, is a dramatically different company than we were a year ago. And while we still have a long way to go to get to where we need to be, we’re making rapid progress in building a new company from scratch,” Mark Reuss, president of GM North America, told an audience at the Automotive News World Congress.
“Within the company, we’re simplifying the way we operate. We’re focusing on fundamentals,” he said. “Our new vision for GM is to design, build and sell the world’s best vehicles, and everything we do as individual employees and as a company is being re-evaluated now on its ability to support this simple vision.
“There was a time when GM did a great job being all things to all people, when we had a U.S. market share of 50 percent. We made refrigerators and locomotives and aircraft engines. Then, the U.S. government was concerned that we were taking over instead of going under,” Reuss said. “Well those days are gone, and that company is gone.”
However, GM has an opportunity to rebuild by doing something it hasn’t done in a long time — listening to customers and asking them what GM has to do earn their business, he said.
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