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 Controversy: The Future Agency Of Record Will Be Social

An article from the OnlineSPIN blog¬†entitled The Future Agency Of Record Will Be Social:There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.”Read the full-text here.

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