Article about Zappos and great customer service. By Elizabeth Blackwell.
At the thestreet.com
SEATTLE (TheStreet) — It’s Business 101: Happy customers become regular customers. And maintaining a core of regulars can be less time-consuming and expensive than constantly marketing to attract new business.
But can a company thrive by making customer service the centerpiece of its mission? Yes, in the case of online shoe retailer Zappos.com, which was recently acquired by Amazon(AMZN Quote). Selling shoes isn’t exactly a game-changing or particularly high-margin business. What sets Zappos apart, and attracted Amazon, is its customer-focused culture and buyer loyalty.
Could above-and-beyond customer service make your business stand out, too?
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