MeasuredUp Customer Service and Small Business Marketing Blog » 2009 » July

Archive for July, 2009

 Twitter Lawsuit, What Should Business Learn?

Friday, July 31st, 2009

Article from PC world about how companies should handle customer service issues and how suing could backfire and make the company look worse.

From Tech inciter. By David Coursey

Horizon Group Management has probably by now figured out that suing a tenant over an uncomplimentary tweet was probably not the best course. If the company had been worried that a tweet about a supposedly moldy apartment would damage its reputation, it has certainly magnified that effect probably millions of times.

Forgive me if, should I move to Chicago, I choose not to rent from a company that describes itself as a “sue first and ask questions later kind of an organization” as though it is a virtue. Moldy apartment or not.

What should businesses learn from this incident?

Read entire article.

 Amazon-Zappos Highlights Customer Service

Friday, July 31st, 2009

Article about Zappos and great customer service.  By Elizabeth Blackwell.

At the

SEATTLE (TheStreet) — It’s Business 101: Happy customers become regular customers. And maintaining a core of regulars can be less time-consuming and expensive than constantly marketing to attract new business.

But can a company thrive by making customer service the centerpiece of its mission? Yes, in the case of online shoe retailer, which was recently acquired by Amazon(AMZN Quote). Selling shoes isn’t exactly a game-changing or particularly high-margin business. What sets Zappos apart, and attracted Amazon, is its customer-focused culture and buyer loyalty.

Could above-and-beyond customer service make your business stand out, too?

Read entire article.

Bookmark/Share this page

This page is under construction.
It will be up and running soon with new features to make you smile more.
The MeasuredUp Team